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Josie Colt, Gear Fellow: My question is: Do corporations ever fly flags out of sincere support? Unless they’ve shown other actions of allyship, rainbow-washing seems like an attempt to appear hip, hop on the current bandwagon and make a few bucks while they’re at it. Capitalism! But in this case, it also means seeding a homophobic world with more symbols of love and support. Obviously companies want to look cool and sell stuff. Even our stupid cable company supports him.
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Then their cable company-distant, bureaucratic, soulless-tweets, I don’t know, a rainbow flag on a TV screen. Maybe they’re religious, or don’t have gay friends, whatever. Jason Kehe, Senior Associate Editor: To be perfectly frank, I don’t know what the big deal is. (I mostly just bring this up to mention Food 4 Thot, because they’re very funny and everyone should listen.) So I imagine it’s something that’ll be discussed for a while. I was actually at a live taping of the Food 4 Thot podcast last weekend and this very topic came up and I was kind of relieved that most of the panel had the same mixed feelings.
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But my issue isn’t specifically with Apple, a company that actually has a track record of supporting LGBTQ+ causes (and an openly gay CEO), it’s with the way rainbow imagery gets co-opted to benefit groups and individuals who aren’t LGBTQ+. It irritated me that this massive tech company would be making money off a symbol that not only represents joy and celebration, but also the LGBTQ+ community’s long history of struggle and oppression. Justice Namaste, Social Media Coordinator: Well Angela, I really started thinking about the idea of rainbow-washing after seeing Apple’s ‘Pride Edition’ Apple Watch wristband that they announced during the WWDC keynote a couple of weeks ago. What about you guys? Justice, I think you were the one who first mentioned rainbow-washing the other day. Johnson and Sylvia Rivera take on the cops at Stonewall to sell T-shirts?” And honestly, I don’t know if I’ll ever have an answer to that question. Sometimes I walk past a window display and think “Did Marsha P. Over time, my feelings have gone back and forth.
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They might’ve been shallow attempts, but they always seemed better than the days when companies didn’t want their names associated with LGBTQ+ people at all. For a long time, I would get excited when I saw companies doing Pride-related ads etc. Angela Watercutter, Senior Associate Editor: I’ll start, but I’ll keep it quick.